COVID19 Calls For A New Social Media Strategy

Articles - Jun 14 2023

COVID-19 has made many of our homes turn into our offices. Telecommuting has become the new normal as businesses adapt. Even with the introduction of the vaccine, many are still working in their homes.

ULTIM Marketing analyzed the data and found that internet use during COVID-19 increased by more than 40% in some world areas. This data positively affected businesses that already had various digital channels. 

One of those markets is the legal sector. This boost in online activity can increase engagement and generate more traffic to your law firm’s website. You need to invest in a solid social media strategy to take advantage of the current digital frenzy. 

It’s the perfect time to contact a marketing agency to help you implement your business’s appropriate social media marketing strategy. Social media is too important for a company to neglect. 

If you don’t have a digital marketing strategy or need to improve your current strategy, this blog is for you. Keep reading to learn how to get new leads, improve your online reputation, and increase your business’s income through social media.

Social Media For Your Business

Creating a profile on social media helps you receive valuable information about what your customers are looking for, analyze the image your brand puts out, learn about new content trends you can use, and personally address customer questions and concerns.

You need to publish content consistently, but that doesn’t mean you should just post for the sake of posting. Create relevant content and space where followers can communicate and engage with your brand.

Posting effective content on social media will help:

1. Increase the visibility of your business
2. Create bonds with consumers
3. Find out what the customers' needs are
4. Solve customer problems
5. Position your business in search engines
6. Communicate the values ​​of your business

If you use social media correctly, your business will grow exponentially and your online reputation will improve. Continue reading to learn exclusive tips for major social media platforms. 

LinkedIn

LinkedIn is the most important platform on a professional level. This social media platform allows you to network and find business opportunities. LinkedIn is the leading network law firms can invest in and increase their traffic with blogs or other content in search engines.

The content is typically more formal, professional, and with a clear objective to disseminate more extensive and detailed information about the services.

Tips for using LinkedIn:

The benefits that a Linkedin profile provides business are many, but we want to highlight these five:

• Increase the visibility of your business
• Generate new clients
• Networking to get recommendations and referrals
• Reaching out to other profiles in your same sector
• Positioning your business in search engine
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Here are some of ULTIM Marketing’s LinkedIn tips for your business during COVID:

1. Keep clients and followers active: since you will enjoy time at home, it is time to detect opportunities and reactivate all the contacts you have saved.

1. Complete the profile: the image you put out there needs to show confidence, security, and potential. Complete it with videos, photos, and a description of the business, along with important achievements. 

1. Interact and invest quality time: comment on other content or share articles that may be of value to your followers. In addition, according to Hubspot, LinkedIn has a 277% greater capacity to generate leads than other social media platforms.

INSTAGRAM

First of all: make sure you turn your Instagram account into a business profile so you can analyze the data of the content you publish.

There are more than 500 million active users on the platform daily. This tool is growing rapidly, and its content is visual, although many people are using it to tell stories in short video formats.

Tips for using Instagram:

1. Take advantage of the pandemic to reach your clients and show what your workdays are like. Post successes, both personal and team, and use emojis and hashtags in all your posts.

1. Study your niche closely. Instagram allows you to access data from your audience and understand the customer's needs. Study your audience to establish more direct strategies and produce compelling content.
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3. Increase visits to your website. With the help of the Call to Action in images, videos, or blogs, you will grow the traffic of your web page. If you decide to advertise using the Facebook Ads tool, you will increase your web traffic. 
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FACEBOOK

While many believe Facebook use is decreasing, there is one fact that doesn’t change: Facebook is the most widely used social media platform. Unlike Instagram and LinkedIn, Facebook balances the personal and professional elements that no other social media platform possesses. 

For example, consumers of a brand, or clients of a law firm, seek content that amuses and educates them. An example of appropriate content would be the following:

• Upload images of the team to build a sense of trust.
  
  
• Publish articles and advice in the area of your business. 
  
  
• Post jokes, memes, or funny content to generate active participation.
  
  
• Ask questions that bring you closer to your online community.
  
  
• Post motivational quotes or phrases.

This type of content helps people to identify with your brand in a more natural, human way. It helps humanize your business, which builds trust among consumers. 

COVID isn’t going away overnight. You need to find ways to adapt your business online, primarily through social media. We can help you transform your business in a digital environment.

ULTIM Marketing will find the perfect social media strategy to boost your business during COVID-19. It’s time to find the change your business needs during this time of uncertainty.  Let's talk! Contact us today to set up a conversation.

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