Back to News

Latest Marketing Strategies For Your Medical Practice

Articles - Jun 9 2023

Latest Marketing Strategies For Your Medical Practice

For most medical professionals, creating a detailed marketing strategy isn’t at the top of the to-do list. As a doctor, you don’t want to focus too much of your time and effort on promoting your medical practice because you’re busy running it. Treating your patients is a higher priority than posting on social media.

You probably rely on your current patients to help refer new patients to you. While word-of-mouth marketing has some advantages, there are other ways to grow your medical practice. If you want to keep up with your competitors, you need to formulate a marketing strategy to bring more patients.

You want to increase the number of new patients you receive without taking too much time away from your current patients. Your schedule is already full enough as it is. However, a successful marketing strategy will increase your visibility, present you as more credible in your field, and improve your medical practice’s brand recognition.

As a doctor, you may not even be sure where to begin your marketing efforts in the first place. That’s why we’ve researched for you. Here are some of the latest marketing strategies for doctors to generate new patients and grow your medical practice.

Video Marketing

Video marketing is taking over all industries, including healthcare. 86% of businesses use video as a marketing tool. A leading competitor in your field is likely using video to attract patients. If you aren’t using it, you are falling behind them.

There are different video options for your medical practice, such as Facebook lives, YouTube videos, or quick clips on TikTok. It’s about finding the best platform that works for you and your audience.

You can use these videos to educate people about illness, give health tips, promote your services, share medical news, and so much more. A great video marketing strategy can be what pushes a potential patient to schedule an appointment with you.

Here are some benefits of using video marketing for your medical practice:

Humanize your practice: People are more likely to choose a practice they feel personally connected to. Trust and authenticity are essential qualities patients look for in a doctor.

Maximize your visibility: Video marketing exposes your brand to a broader audience. If people find your content enjoyable, they’re more likely to share it, which boosts your visibility.

Increase engagement: Videos encourage people to engage with your content and leave comments on your posts. It will boost your social media engagement, leading to more exposure.

Generate good ROI: Creating videos can be relatively inexpensive compared to other marketing methods. Once your video is posted, it will remain online and continue to generate engagement long after you’ve finished it.

Social Media Marketing

Your medical practice needs a substantial social media presence. Social networks have become an important information tool, especially for younger people. People want to follow their favorite restaurants, brands, and yes, even doctors on social media.

Social media will help your medical practice:

Boost brand awareness
Encourage engagement
Improve SEO
Convert leads into patients
Increase website traffic

Doctors need to make sure the content they post is engaging, informative, and accurate. Many medical providers are on social media platforms like Facebook, Tik Tok, and Twitter, so you need to ensure your content is engaging and up-to-date to stand out from the rest of the industry.

You can post health tips, medical news, special services, and other interesting content on your profile. Post consistently to keep a connection with your audience.

Content Marketing

While video marketing and social media are beneficial for growing your medical practice, you also need to consider creating content to post on your website. Content is a great way to increase website traffic and eventually convert leads into patients.

People go online seeking help for illness and injuries all the time. There are at least 6.75 million health-related searches conducted online every day. When people search for medical-related advice or services, you want them to find your medical practice.

That’s where content marketing comes into play. Blog posts, infographics, videos, and other educational content will interest potential patients and lead them to your website. The more people who visit your website, the more likely they will convert into a new patient.

Content marketing helps doctors:

Demonstrate credibility
Increase visibility
Generate leads
Increase patient engagement

Ensure you include a relevant call to action (CTA) at the end of whatever content you create. That can make the difference between a casual read and a qualified lead.

Reputation Management

Do you pay attention to your online reviews? You can harness the power of happy patients to generate new ones. Leverage your patient reviews to improve your medical practice’s reputation.

While you can’t help it if someone leaves you a bad review, you can follow up with them and ensure you provide them with excellent customer service. Always respond to your reviews, whether positive or negative.

The more reviews you receive and reply to, the better you will appear in Google Search results. Google will see that your patients trust you and infer that you are a legitimate medical practice that others who are searching want to find. Responding to Google Reviews improves your local SEO.

Potential patients will also look at your reviews to help decide if they want to book an appointment at your medical practice. With a solid reputation management strategy, you will get more patients who see that you have plenty of positive reviews.

Mobile Marketing

We can do almost everything from our phones nowadays. Nearly 60% of all online searches are now carried out on a mobile device. People can buy clothes, order groceries, and do their taxes, all on their smartphones. Why not take advantage of that for your practice?

If you aren’t using mobile marketing for your medical practice, you miss out on possible patients. Here are a few ways you can mobilize your marketing:

Optimize your website for mobile
Send text message updates to your patients and leads
Generate QR codes to direct users to your website

Making your marketing more mobile-friendly will drastically improve your practice. If you aren’t mobile-compatible, you’re missing out on a huge portion of your audience.

Implement The Latest Marketing Strategies For Your Practice

We know all of the time and energy that goes into adequately implementing these strategies can be overwhelming. There is a lot to learn, and you’re busy running your practice. Your patients are your top priority, and you don’t want to devote too much time to other things.

Why stress yourself out trying to do both? ULTIM Marketing has experience helping doctors implement effective marketing strategies, and we would be honored to help you do the same. You can focus on taking care of your patients while we focus on growing your practice.

Are you ready to get more patients? We’re prepared to help. Contact us today to discuss your marketing strategy!

Share socially