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Simple Marketing Ideas For Your Roofing Business

Articles - Jun 14 2023

Homeowners want to know why you’re the best company to work on their roof. How do you convince them that you’re the top choice? With marketing, of course.

While referrals and word-of-mouth marketing are great, the best way to boost your roofing business is to create an effective marketing strategy to generate more leads. Growing sales is the top goal for any roofing company. The right marketing strategy will increase your profits and your credibility.

There are more than 100,000 roofing companies in the United States right now. You need to stand out from the crowd and show consumers that you’re the best in the business. This means implementing concrete marketing strategies to bring in new leads and satisfy current customers.

In this blog, ULTIM Marketing gives you some simple marketing ideas to help you build your roofing company. If you implement these marketing techniques, you will start to beat your competitors to more roofing jobs.

Dominate Your Local Roofing Searches

You want your roofing company to show up in the top search results on Google when someone searches for “roof repair.” How do you do that? With SEO! Make sure you prepare your website and other online content for search engines.

Here are some tips on optimizing your website for Google Search:

Conduct thorough keyword research and implement them throughout your site.
Produce long, valuable content. It’s a sign you’re providing relevant information.
Optimize the website for mobile devices.
Make sure your site loads quickly.
Use a link-building strategy.

If you haven’t already, you should also create a Google My Business account. It will help you stand out in the search results. Your customers will be able to review your business, and your website will be more visible.

At ULTIM Marketing, we have SEO experts who can help optimize your website and other online content so you can grow your roofing business.

Improve Your Social Media Presence

Social media has become a crucial part of how customers interact with companies. According to Sprout Social, 74% of consumers rely on social media to make buying decisions. If you don’t have a Facebook for your business, you’re missing out on leads. To keep up with your competitors, you need to get involved on social media platforms.

Here are some benefits of using social media for your roofing business:

Improve your online reputation
Generate more leads that convert into customers
Increase visibility in search engine results
Stay ahead of the competition

Social media helps humanize your business and build trust with the consumers. Responding to comments helps build a relationship with your customers and potential leads. People will start to see value in your content and share it with their followers.

If you need help sprucing up your social media, contact the ULTIM Marketing team. Our content managers and graphic designers would love to help you improve your social profiles.

Use Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) is one of the most efficient and quickest ways to start generating leads for your roofing business. With PPC, you simply pay a fee each time one of your ads is clicked, buying visits to your website. It will help attract more customers to your company so you can book more roofing jobs.

PPC helps roofers manage:

Budgeting
Keyword research
Location targeting
Market data collection

One of the most popular systems for PPC is Google Ads. It helps businesses create ads that appear in search results. If you want to learn more about using Google Ads for your business, you can talk to ULTIM Marketing experts.

Use Video Marketing

Online video is huge right now, especially on social media. If you don’t have a video marketing strategy implemented for your business, you could miss out on potential customers.

Videos can help potential customers learn more about your company and the services you provide more engagingly than a text post or static image. When done well, video is a powerful technique for spreading your online visibility and boosting your reputation.

Your roofing business can show before and after images of jobs, provide roofing tips, and give out information about your different services in a video format that can be shared on social media. The experienced production team at ULTIM Marketing can provide you with customized content for your specific roofing company.

Improve Your Website

While we already gave you a few recommendations on optimizing your website for SEO, there are a few other tips you should know. Your website is an essential aspect of your business. It can make or break a sale of your services.

Your website should be up-to-date and look professional. It needs to be easy for users to navigate to help streamline converting visitors into leads. Make sure you include a compelling call-to-action to grab their attention and motivate them to take action.

Here are vital aspects to remember when building your website:

Make it easy-to-use
Use an attractive design
Create engaging content
It should load quickly
Include your positive reviews

When your website is designed well, easy-to-use, and optimized correctly, you will generate more leads and sell more services.

Get Help From Marketing Experts

If you run a roofing business, you’re probably more focused on adequately serving your customers and maintaining a safe work environment than you are about marketing. We know that your customers are your top priority. You can focus on working for them while we focus on marketing your business.

Don’t let your marketing be an afterthought. It can drastically change your business for the better. If you want to generate more leads, receive positive reviews, increase your web traffic, and boost sales, you need to improve your marketing.

ULTIM Marketing is here to help. We have experience assisting businesses to grow using the marketing strategies listed above. Our team will generate more customers so that you can serve them better. Contact us today to receive your custom strategy and get started growing your roofing business.

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